| reported by: Robin Parrish |
reported: 10-28-2002 |
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ZOURS Candy sponsors Jump5's Christmas tour
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Jump5 and ZOURS® Candy are teaming up in anticipation of the groups 10-city All the Joy In the World Christmas Tour presented by ZOURS Candy in support of Jump5’s October release, All the Joy In the World. The new sponsorship, beginning in November, will keep Jump5 busy with mall performances, retail appearances, and radio and television promotions in support of the seasonal release. All the Joy In the World Christmas Tour cities include Atlanta, New York, Chicago, Dallas, Seattle, Los Angeles, and Nashville. A complete list of dates and cities are listed below.
"We are very excited to be partnering with Jump5. ZOURS is one of the fastest growing sour candies on the market and we are teaming up with one of the hottest groups on the music scene today. Jump5 is a good fit for our brand and we plan to partner with Jump5 to help drive awareness of ZOURS in their hottest concert markets," offers Matthew Pye, Group Product Manager of ZOURS, Hot Tamales®, and Mike and Ike®.
ZOURS Candy and Jump5 will partner in all performances with banners and ZOURS Candy characters at each event. Street Teams have already been organized to hit tour cities with 100,000 post cards as well as other support tools to help promote each event. ZOURS candy was launched in 1999 by Just Born Inc., the makers of Mike and Ike, Hot Tamales, and Marshmallow Peeps®.
“We are excited about Jump5 being sponsored by ZOURS for their upcoming holiday promotional tour,” states Leigh Ann Hardie, Sparrow Records VP, Artist Development & Marketing. “ZOURS is the latest in a growing number of national brands, including McDonald's, Disney, Microsoft, and Charmin who have featured Jump5 in their marketing and promotional efforts. We believe this partnership will significantly increase visibility for both ZOURS and Jump5.”
Jump5 continues to hop up the sales and radio charts as well as reaching Gold status with both DVDs (Jump5 and All the Time In the World). Jump5 has currently secured 3 of the top 30 spots on Radio Disney Charts with “All I Can Do” (#20), “Beauty and the Beast” (#21) and “God Bless The USA” (#28). “Joyride,” the second single from their sophomore release, is on the move at Christian Radio CHR holding the #28 spot after its debut last week.
All the Joy In the World Tour Dates
Nov. 13 Atlanta, GA Arbor Place Mall
Nov. 17 Syracuse, NY Shopping Town Mall
Nov. 20 Philadelphia, PA Moore’s Town Mall
Nov. 21 Houston, TX Katy Mills
Nov. 22 Dallas, TX Stonebriar Center
Nov. 23 Chicago, IL Lincoln Mall
Dec. 2 Nashville, TN Hickory Hollow Mall
Dec. 3 Portland, OR Westfield Mall
Dec. 5 Seattle, WA Alderwood Mall
Dec. 7 Los Angeles, CA TBA
Jump5 will also be performing on Dec. 4th at Seattle Supersonics Kid’s Night NBA Halftime Show at the Key Arena in Seattle, WA.
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