Word Records faces more changes: now to be called Warner Bros. Records, Christian Division

Malcolm L. Mimms Jr., president and COO of Word Entertainment, announced late last week that the Word Label Group would move forward under the new company name "Warner Bros. Records, Christian Division."

This strategic step further identifies the label group with parent company AOL Time Warner. Since joining the Warner Music Group in January 2002, the fifty-year-old Word Entertainment has implemented new strategies designed to foster the growth and development as the Christian Music arm of Warner Music Group (WMG), while drawing upon the global resources of WMG and its parent, AOL Time Warner.

Word Entertainment will now encompass Word Distribution, Word Print, Word Publishing, and the Warner Bros. Records, Christian Division. The record labels included within the Warner Bros. Records, Christian Division -- Word Records and Squint Entertainment -- will still be identified by those imprints along with the Warner Bros. name.

Barry Landis, president of the division, was placed at the helm of the label group earlier this year.

“I am so glad for our artists,” said Landis, “This renaming of our record division now reflects the continued commitment and further linkage of our label and artists to the strength and legacy of Warner Bros. Records.”