| reported by: Robin Parrish |
reported: 08-20-2002 |
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Audio Adrenaline hits #1 at AC radio for the first time ever
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Audio Adrenaline's fourth radio single, "Ocean Floor," off their current album, Lift, has just hit the #1 spot on the Adult Contemporary Christian Chart according to R&R Magazine. This marks the first time Audio Adrenaline has ever taken over the top spot at AC radio. The last time Audio Adrenaline made an impact at AC radio was with their 2000 single "Hands and Feet," which peaked at #6 on the AC chart.
"'Ocean Floor' is clearly a career song for Audio Adrenaline that has demonstrated yet again how solid this band is," says Forefront Manager of AC Promotions Kat Davis. "Forefront has launched and continues to catapult this hit with all our guns blazing. We have confidence that this song has the ability to reach out and change people's lives and we have committed to support this song throughout its duration."
With full belief in the song, the Forefront Records promotions team set out to elicit excitement for "Ocean Floor" through Internet and radio promotions as well as heavy print advertising. Beginning with an exclusive Internet premier of the video for "Ocean Floor" on Christianity Today's website, Forefront was determined to light a fire that could not go unnoticed. Following the Internet premier on ChristianityToday.com, Forefront then rolled out the video to radio stations across the country to host on their station website. Within the first few days, hundreds of people had logged
onto these stations' sites to check out the video. Currently, the video is receiving heavy play on all major Christian video programs and is one of the top aired videos on The College Television Network.
With strong support from radio, Forefront also set up several major radio promotions that included a successful "Brown Bag" promotion with Tulsa, OK station, KXOJ. In partnership with KXOJ and Big Splash, a local water park, Audio Adrenaline hosted a concert at the park for more than 3,500 fans, with the theme of the evening being centered on "Ocean Floor."
Currently, Forefront and Audio Adrenaline are conducting a contest with major market FISH Stations in Portland, Sacramento and Cleveland to offer their listeners the opportunity to win an all-expense-paid trip to see Audio Adrenaline perform during Walt Disney World's Night of Joy concert in September as well as a visit to Sea World.
Released to AC radio in April, "Ocean Floor" continues to make a huge impact at radio and is being played by major market AC stations that haven't played a single by Audio Adrenaline in more than two years. When questioned on why this single was added to their playlist, KFSH 95.9 the Fish in Los Angeles' programmer, Bob Shaw said, "In our research, 'Ocean Floor' was getting enormous listener response, and we just couldn't ignore the impact it was making."
"I think people really connect with what the song says," Audio Adrenaline front man, Mark Stuart notes. " 'Ocean Floor' really hits a lot of listeners as a reminder of the power of God's grace. The lyrics paint a vivid image of how God buries our sins at the bottom of the ocean if we just give them up to Him."
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